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Boston Herald
By Inside Trac
k: Tracked Down
Tuesday October 7 , 2008

Worcester dancing machine Dan Pace winning $50,000 on “Live with Regis and Kelly” for his wild moves in the “Quaker Oatmeal Dance Your Heart Out” dance-off . . . “Desperate Housewives” hottie - and Hyannis homey - Neal McDonough chatting up Eastie actor/writer Sean Paul Cormier at Logan International Airport . . . House Speaker Sal DiMasi , wife, Debbie , and Red Soxspouse Stacey Lucchino taking part in the Samaritans ' annual “A Great Day To Be Alive” road race . . . State Sen. Scott Brown (R-Wrentham) being feted by with the President's Award from HMEA , a nonprofit agency that supports individuals with developmental disabilities . . . Boston Celtics cheese Wyc Grousbeck and his band, French Lick , blowing the roof off Berklee College of Music 's Cafe 939 . . . Ex- Bruin and WAAF sports guy Lyndon Byers , vintage Patriot Max Lane , Boston City Councilors Michael Ross and Michael Flaherty , Braintree state Rep. Joe Driscoll and Boston College spokesdude Jack Dunn at The Greatest Bar for a fund-raiser for former BC coach Tom Coughlin 's Jay Fund . . . Football hero Doug Flutie zooming up to Papa Gino 's in South Weymouth in his vintage Firebird . . . Mayor Tom Menino , Red Sox czar Larry Lucchino , Greater Boston Chamber of Commerce cheese Paul Guzzi and many more lookie loos crowding the lobby of the new Mandarin Oriental Hotel for the grand opening . . . Grammy-winning crooner - and former Boston Consulting Group guy - John Legend hanging with homeys Aaron Sells of Trinity One Marketing and East Coast Clubs czar Michael Winter at Saint . . .


Boston Herald
By Inside Trac
k: Tracked Down
Monday October 6 , 2008

Whiskey Park goes Daytime with TV General Hostpital Cast Members Join EastCoastClubs.com's Winter@ Wicked Saturdays


Boston Herald
By Inside Track
Monday, September 1, 2008

Brian Scannell, Michael Winter, Jason Clarke and Michael Labram at Revolution.


“Brotherhood” star Jason Clarke , along with series bad boys Brian Scannell and Michael Labram partying with Eastcoastclubs.com 's Michael Winter at Revolution . . . Former Attorney General Thomas Reilly and his wife, Ruth Gammons , at Meservey's Restaurant in Chatham, rooting for the Eagles and watching the Boston College game on ESPN . . . Bruce Springsteen , whose son Evan is an incoming freshman, chatting on his cell phone outside Robsham Theatre on Boston College 's lower campus . . . Movie guy Gene Shallot hanging outside the Marriott Hotel Long Wharf . .
.


 







 


Boston Herald
By Inside Track
Monday, March 24, 2008

‘Superbad' star Christopher Mintz-Plasse, center, is McLovin' his Celtics cap at Revolution Rock Bar with his hosts, EastCoastClub.com's Winter, left, and restaurant owner Sean Donovan, right.


Christopher Mintz-Plasse
aka McLovin from “Superbad” chowing with his bro, Matt, at Revolution Rock Bar at a dinner hosted by eastcoastclubs.com and 6one7productions (Fogell was in town visiting fam, we're told) . . . Funnyman Kevin James supping at P.F. Changs in Park Square . . . Danny DeVito finding time to sign autographs for fans during a business lunch of lobster salad sandwiches, champagne and martinis at Charlestown eatery Tavern on the Water . . . Scampo owner Patrick Lyons and wife, Kristina, giving Celtics fun couple Wyc and Corinne Grousbeck, chef Ken Oringer, Fenway Sports Group's Mike Dee, money man Mike DiCarlo and wife, Christine, a taste of chef Lydia Shire 's Italian eats in the Liberty Hotel (the eatery opens this week) . . .

 








Boston Herald
By Inside Track
Thursday, Febuary 7, 2008
Paris Hilton gets up close and personal with East Coast Club's promoter Winter at a private Lampoon party at Rumor.

Photo by Marc Andrew Deley

Heirhead Paris does Hub, finds it so ‘Hottie'

Last night, Paris was scheduled to celebrate the one-year anniversary of Hub hotspot The Estate at a bash sponsored by Playboy Energy Drink .

Rumor has it...

And speaking of Paris, is Boston so celebrity starved that the sight of the ubiquitous party gal is enough to cause a riot???

Boston police arrested three men Tuesday night as they tried to control a large crowd of gawking club rats who were trying to snare a stare at the blond celeb as she exited Rumor.






 


Boston Herald
By Inside Track
Friday, January 25, 2008
B.J. Novak and East Coast Clubs party pooh-bah Winter at District.

The Office” big boss B.J. Novak dancing his butt off at District after the Newton homey's stand-up set at Northeastern . . . New England Patriots fun guy Laurence Maroney doing the B-I-N-G-O thing with the kids from the Brockton Boys & Girls Club at a game sponsored by Modell's . . . Gov. Deval Patrick getting a java jolt at Starbucks in East Milton Square, then getting some cash from the ATM whilst his bodyguards kept a parade of consituents cooling their heels on the sidewalk . . . R-Rated Hypnotist Frank Santos stocking up on thongs, baby-doll pj's, a “convertible” bra and peekaboo panties for his Comedy Connection act at Victoria's Secret in the Faneuil Hall Marketplace . . . “My Best Friend's Girl” star and Arlington homey Dane Cook chowing down with family and friends at The Kowloon . . . Boston Celtics center Scot Pollard trying out his best radio voice on WZLX's “Karlson & McKenzie” show to shoot a segment for his “Plant Pollard” feature on Comcast SportsNet's “Celtics Now” . . .






Boston Globe
- Starstruck
excerpt from 9/1/07


(Mouse over to enlarge)

Hilary Duff's after-show stopper

Following her show with the Click Five at the Bank of America Pavilion, Lizzie McGuire's alter ego Hilary Duff beat feet to the after-party at Revolution Rock Bar and Lounge (above). Since Duff's not of legal drinking age yet - she won't turn 21 for another year - there were no Lindsay Lohan -like antics. No word on whether Hil hit Harvard, where she and big sis, Haylie , were briefly enrolled through the Harvard Extension School.



Boston Herald
We hear:

By Inside Track
Friday, August 17, 2007

That Paulie Brant of the No. 9 Ale House Grill in Malden is trying out for FOX-TV's "Hell's Kitchen" in Manhattan.

     That Felt was the rockin' place to be the other night (8/15) when Red Sox captain Jason Varitek, along with teammates Coco Crisp and Julio Lugo, showed up at a bash thrown by Eastcoastclubs.com's Winter to celebrate his 15 years in the party biz. The twinks were out in full-force, throwing themselves at the ballplayers - literally. Varitek, a married father of two, "stiff-armed" one tiny blonde who tried to throw herself in his lap for a photo, said our spy in the VIP area. She was escorted way back, waaaaaay back . . .
    
     That WCVB-TV trooper Kelley Tuthill and her hubby, Brendan Ward , are moving out of Boston and into a $870,000 home in Wellesley.


Boston Herald - Inside Track
Inside Track
excerpt from Monday July 31, 2007


Sting partying like a rock star and tearing up the dance floor at Saint with his wife, Trudi Styler . . . Police guitarist Andy Summers dining at Davios and chatting up fellow patron and vintage rocker Peter Wolf . . . "Late Show" sultan David Letterman passing the time with friends in Menemsha while "Damages" bad guy Ted Danson was spied in a parking lot nearby . . . Funnyman Ray Romano looking like he loved everything and everybody while walking down Circuit Avenue in Oak Bluffs . . . Yee-haa hunk Kenny Chesney joking around with New England Patriots , Mike Vrabel and a few more of the pigskin boys before practice at Gillette Stadium . . . Carly Simon and Ben Taylor treating a packed house at the historic Tabernacle in OB to a few songs with Herb Reed and the Platters . . . MTV VJ Damien Fahey hanging at Rain . . . Vineyard rockers Johnny Hoy & the Bluefish wailing 'til the cows came home at the Westport Land Conservation Trust Barn Dance at the Westport Town Farm . . .



Boston Herald - Inside Track
Being Bobby not so easy for out-of-shape singer
By Inside Track
excerpt from Monday February 26, 2007

Bobby Brown was home in Boston over the weekend to do a private gig in Dedham and the soon-to-be-ex Mr. Whitney Houston also turned up at Whiskey Park.


The Roxbury-bred r & b singer hopped onstage at the Park Square club when the DJ spun some old-school New Edition tunes and performed them for the bump-and-grind crowd.

But apparently the big weekend gigs took their toll on Whitney's ex, because another spy reported seeing the reality TV star all out of breath and leaning over a sink at the Westin hotel.
    
    

And that's what Being Bobby Brown was about this weekend . . . .



MetroWest Daily News - Business
Natick firm specializes in event planning at nightspots
By
excerpt from


Winter
(photo credit: Jamie Fairstone)

When Rolling Stones frontman Mick Jagger needed a place to wind down after a Gillette Stadium concert in Foxboro last year, the call went out to Winter.

Winter - who doesn't use his first name, Michael - is the founder and president of East Coast Clubs, a Natick-based company that plans and markets events, many of them set at Boston nightclubs and ultra-lounges. It also provides VIP services for, well, VIPs and Jagger certainly qualifies.

``The Rolling Stones contacted me because they know I'll make sure they'll be secure, they'll have a good time and they'll be treated like VIPs,'' says Winter, a Framingham native. ``Even if it's only for a short time, I make sure every base is covered.''

For this particular night out, Winter, on his night off, took Jagger to Rumor, a Boston nightclub. ``He came in at 1 a.m. and they treated him like he was the president,'' says Winter. ``They roped off the stage that normally holds 75 people. I arranged for 30 beautiful women to be there as dancers and he was dancing his butt off until 2 a.m.''

A security guard and Winter made sure other clubgoers kept their distance. Winter spent four hours arranging that one hour of dancing. Not that the promoter is complaining.

``Imagine me taking out Sir Mick Jagger,'' says Winter, who admits to being star-struck in the presence of ``this living legend.'' He calls Jagger a gentleman.

Winter has also hosted a birthday party for Boston Red Sox star David Ortiz at Saint, a Boston ultra-lounge. ``He's amazing,'' says Winter, who played poker with the slugger.
Winter also provided what-to-do-in-Boston advice to The Rock while he was in town filming ``Game Plan'' and found a party place for Sudbury actor Chris Evans, who starred in ``The Fantastic Four.''

A visit to the gallery of celebrities on East Coast Clubs' Web site reveals photos of Winter with John Travolta, Mark Wahlberg, Cuba Gooding Jr., Mike Tyson, Richard Dreyfuss, Watertown actress Eliza Dushku, Framingham actor Matt Bushell, Motley Crue, Black Eye Peas and many, many others. Members of the Boston Celtics, Red Sox, Bruins and Revolution, the New England Patriot Cheerleaders and World Wrestling Entertainment wrestlers also make an appearance.

Winter started his company in 2002 after beginning his career in the nightclub industry as a bouncer in 1992. A love of dancing and a fondness for the social scene initially attracted him to the nightclub industry.

A 1991 graduate of Framingham South High School and 1999 graduate of Framingham State College, he has been known by his last name for as long as he can remember. The reason why his first name was dropped remains a mystery. ``In high school, 95 percent of the people never even knew my first name,'' he recalls. ``They just called me Winter.''

His first job as a bouncer was at the Venus de Milo nightclub on Lansdowne Street in Boston. A power lifter trained in mixed martial arts, Winter dealt with his fare share of jerks.

``The best protection is using psychology,'' says Winter, who majored in psychology at Framingham State. ``You learn how to talk to people. Of course, there were times I had to protect myself. If someone came after me, I'd have to put them in a hold until the police arrived. A lot of the times, it wasn't people coming after me. It was breaking up fights that other people were having.''

After working as a bouncer at various Boston nightclubs, Winter advanced up the ladder to doorman in 1997, learning the ins and out of the industry along the way and creating his own database of club guests. ``People look up to the doormen,'' he says. ``They're the ones with all the power. It's like being the captain of the football team.''

As a doorman, Winter was responsible for making sure the right people gained entranced to the nightclub and turning away those who weren't on a guest list or were deemed undesirables. Some didn't take rejection very well.

``That's why I was very grateful to have Boston's finest nearby to help me deal with these people,'' says Winter. ``A lot of people don't want to take `no' for an answer because everybody thinks they're somebody.''

While working at the Embassy nightclub in Boston, Winter learned more about marketing from Laz, its manager-promoter, and eventually decided to go out on his own.

He notes that over the years doormen at Boston nightclubs have established a track record of success after launching their own businesses, whether it's in Beantown or Las Vegas. ``People think of doormen as six-five thugs. Not here,'' says Winter. ``We have both the street and the book smarts to advance.''

His first account was at Trio, a nightclub in Boston's Leather District. ``I put everything I had into this one night for this little club, using all my e-mail databases and my text-messaging ability'' to attract clubgoers, says Winter. ``It was such a success. I ran it for like seven months, and then the club closed.''

Winter has since established four nightly contracts with nightclubs and ultra-lounges in Boston. While both entities feature bars and dancing, ultra-lounges are typically smaller than nightclubs. They also serve food.

East Coast Clubs promotes events at Rumor on Tuesdays, District on Wednesdays, Saint on Fridays and Whiskey Park on Saturdays.

In addition to providing the clubs with customers, East Coast Clubs also supplies the DJ. Winter's man behind the dance music is Wayland native Jeff Gold, known as G-squared.

East Coast Clubs' Saturday event at Whiskey Park has been particularly successful, according to Winter. ``We've sold out there every night except on Christmas Eve during a blizzard,'' he says. Before East Coast Clubs came on board in 2003, the nightly liquor revenue at Whiskey Park totaled around $7,000, he says. Now, it's around $20,000.

Winter attributes his success as a promoter to several factors. ``My father taught me, if you want to do well, you have to put everything you have into it, and I've done that,'' he says. ``When some promoters are inside a club partying with all their customers, I'm outside making sure all my VIP guests get in. That's my main focus. I treat them as a VIP when they arrive at the door, when they sit down at a table and when they leave. You greet when they arrive and greet them when they leave, and if they want anything, you're there to cater to all their needs.''

Winter also eschews drink, drugs and women connected to the club scene. ``Many people get into this industry because they want the women, they want to do drugs, they want to get drunk every night. I don't do that,'' he says. ``You don't want to date a girl from the club. If you do and it turns sours, she's going to tell 10 of her friends and the others aren't going to come to the club.

``That's why so many promoters only last a year or two. They get washed up. It's a power position. You have beautiful women around you all the time, you have celebrities around you all the time, but you have to take everything very seriously. If you burn one bridge, the next thing you know, you've burned 20.''

Winter credits his father Stan, who died in 2003, for being the driving force behind his work ethic. He credits his brother Brian for creating the company's Web site and his mother Myrna for providing him with the personality to deal with so many people in so many different circumstances.

``People think this is an easy job,'' says Winter, ``but I work 90 to 100 hours a week. I'm constantly working. I have 5,000-plus minutes a month on my cell phone. I send 8,000 to 9,000 text messages a month. My e-mail database contains a list of more than 100,000 people. I'm constantly sending out e-mails and answering e-mails and setting up events, even if they're not at my venues. ... It's nonstop guerrilla marketing.''

The effort has been worth it, Winter says. ``It's tough, but if you put in your time, gather information, network with people and create loyalty, you can become successful,'' he says. He notes most of his clients come his way through referrals and word-of-mouth recommendations. ``I don't spend hundreds or thousands of dollars on advertising,'' he says. ``They can come to my events and see what I do.''

Winter cites a proven track record, including 15 years in the industry, as a distinguishing trait from ``fly-by-night promoters.''

He notes that East Coast Clubs can plan events outside the nightclub scene, too. ``If a client wants to throw a party at a hotel, we can handle the negotiations at the hotel,'' he says. ``Because of our experience, expertise and connections, we can save them thousands of dollars if they tried to plan it on their own. We provide the decorating, the food, the liquor - any aspect of running an event and we can host it. And we've done huge events.''

Case in point, East Coast Clubs hosted a New Year's Eve party for 800 people at the top of the Prudential Center. ``We turned the entire sky loft into a dance club,'' he says. ``It cost well over $100,000.''

The company is also planning a fund-raiser in March for Craig Viera, the Framingham bouncer who was murdered last month. The date will be announced shortly.
In addition, East Coast Clubs is planning an industry-based event in April for 2,000 people. ``It's an adult prom with a king and queen and a class clown,'' says Winter. ``We're working on a location.''
Costs for the company's services vary depending on how elaborate the event is and the number of people involved. Revenue can come as a flat fee as well as a percentage of the door admission and/or a percentage of the bar profits. ``It can be very lucrative,'' says Winter.

This summer, East Coast Clubs plans to launch a national Web site where people from out of state can receive VIP treatment - tickets, table service, etc. - at clubs in their area.

Winter's next step is owning his own nightclub.

``It's a dream for a lot of people, but for me it's so real,'' he says. ``Within the next months, I will have my hands in something as a part owner. I have the backing. It's about getting in at the right time. Also, is Boston the right place? I don't know. Boston is tough, entertainment-wise. How can we call it an entertaining city when the clubs close at 2 a.m. while in other cities they stay open all night? My next step may be moving to LA or Las Vegas.''

What won't change is Winter's approach to work and his enthusiasm. ``I take pride in my work,'' he says, ``and I absolutely love making people happy.''

(Bob Tremblay can be reached at btremblay@cnc.com or 508-626-4409.)

 



Boston Globe
- Sidekick
Tastemakers Talk
By Lisa Weisstuch
excerpt from Friday, November 24, 2006


 




Boston Herald
- Inside Track
By Gayle Fee and Laura Raposa
excerpt from Friday, August 25, 2006




Peas in the Hub: Black Eyed Peas Taboo, center, and Apl.de.Ap, bottom, hang out with Winter of eastcoastclubs.com at District the other night. (Courtesy photo)

 


Stuff @ Night - "JUST Wednesdays at District"
A Hump Day worth heading out for

By HEATHER BOUZAN
August 3, 2006


You’ve got your post-work haunt, your Saturday-night go-to, and your late-night hideaway. You have designated spots for first dates, second dates, and third-date clinchers. You can tell the difference between a Eurotrash club, a college dive, and a lounge-y hotspot at the nod of a bouncer. In short, you’re no novice. But when it comes to midweek plans, you somehow draw a blank.

Michael Winter, the man behind the scenes of " Heaven Fridays " at Saint and " Wicked Saturdays " at Whiskey Park, among other events, has recently launched " Just Wednesdays " at District (180 Lincoln Street, Boston, 617.426.0180), simply, he says, as " a reason to go out. " A promoter extraordinaire and, after 15 years in the biz, one of Boston nightlife’s veterans, Winter knows his stuff. " I just figured that Boston needed a really good Wednesday night. They needed a good middle-of-the-week, a good hump day, " he says. Winter has a few Wednesday events under his belt, after all; he was the force that injected style into Wednesday nights at the Foundation Lounge, now a popular destination for city socialites.

" To be quite honest with you, " says District co-owner Frankie Stavrianopoulos, " people who are in the know aren’t really going out on the weekends as much as they’re going out on weekdays. " District reflects the trend: Wednesdays, the only night specifically promoted, are the busiest nights on the venue’s calendar. The crowd ranges from industry people on their night off to Financial District professionals looking to let loose midweek.

District defines itself as an ultralounge, an upscale restaurant-club fusion that’s very NYC. Go early with a group of friends and order apps to share, or reserve one of the white-patent-leather banquettes for later —ask for bottle service and hang out for prime crowd viewing. It’s a bit older, a little more personalized, a tad more upscale than your run-of-the-mill club. Birch logs behind the bar make the space feel earthy, comfortable, and chic.

One of the best parts of " Just Wednesdays " : you won’t go home hoarse after being forced to yell over the DJ all night long. " What’s different about [District] is that it’s conducive to talking, " explains Brendan Maloy, who handles marketing and PR for the lounge. " It’s fo rgroups to get together and enjoy being together; that’s what the place is all about. " Michael Winter definitely knows the difference between music that’s hot and music that just hurts. His secret? You won’t find anyone spinning the tracks at " Just Wednesdays. " The lounge is so young (it opened on June 14) that it’s still applying for a DJ license. So what’s a seasoned club promoter to do without tunes? " I have a guy who actually spends four hours making me CDs the night before, " says Winter. " We can’t actually have a live DJ scratching and getting on the microphone and pumping up the crowd, but, you know what? It’s a lounge. Yeah, we want people to dance, but we [also] want people to mingle and talk and drink. " Trust us, nobody notices the difference.

District may be young, but its Wednesdays are already getting exclusive. Entry is by invite or RSVP only, though you can attempt to score a spot on the list by e-mailing winter@eastcoastclubs.com or by calling 617.921.7799 ahead of time. As for walk-ins, well, if you look good, Winter might just give his rules a second thought. " If someone comes out on a Wednesday night and they’re dressed to a T, or a nice couple shows up that just went out for dinner and wants to come in for drinks, I’m not going to refuse them, " he admits. " But if we have seven guys show up who aren’t dressed correctly, I’m not going to let them in, you know? "

So where do the owners see things going in the coming weeks? All are in agreement: this party’s only going to get bigger. Stavrianopoulos sees Wednesdays at District evolving into a key night in the city. Winter, who’ll still be manning the door, just shakes his head. " September, forget about it. It’s going to be so hard to get in. " If this guy can’t help you, looks like you’re heading home to drown your sorrows in a warm beer and a pint of Ben & Jerry’s. Better luck next week.@

 



Boston Herald
- Inside Track
By Gayle Fee and Laura Raposa
w/ Erin Hayes
excerpt from Thursday, July 13, 2006
See actual photo here




Stuff @ Night - Life of the party
By HENLEY VAZQUEZ
Photo by ELEVIN.NET
February 28, 2006




By the time you arrive at a club, chances are you've already spent hours preparing. You had to choose the right outfit, fix your hair, and stock your wallet with cocktail money. Maybe you even cranked up a couple of tunes to get you in a dancing mood.

And you're not the only one getting ready. Have you ever wondered what kind of work goes into prepping the club itself? No, it's not just the bartenders and doormen (although they're an integral part of the pre-party team). The other true ringmasters of Boston's nightlife are the club promoters. You've seen their flyers and attended their parties; maybe they've ushered you in from a long queue or stopped by your table or bought you a drink. But you probably know little about exactly what role promoters play in the club community. We tracked down some of the city's star promoters; here's what we found.

A simplistic definition of a promoter's responsibility is getting you to the club. But the true nature of his duty is far broader. Days before an event happens, the party wheels are set in motion. "We put together our e-mail newsletter at the beginning of each week," says Salvatore Boscarino of 6one7 Productions , a group associated with parties at Rumor, Aria, Underbar, and Matrix. "Then we have a staff meeting with our subpromoters to go over the different kinds of events coming up so they can start the buzz around town."

But getting the attention of party mavens like you is no small feat. Boston may be a relatively small city, but the competition among clubs is fierce. From flyering Newbury Street to blasting text messages, the promoters use every tool at their disposal to convince you that their party should be scheduled into your planner. "The biggest thing is personal phone calls, personal invites," says East Coast Clubs ' Michael Winter of his work with Rumor, the Foundation Lounge, Saint, and Whiskey Park. "If you're not a phone person, if you don't want to talk to people, forget about it. You shouldn't be in this business."

But convincing you to check out a party is only a fraction of a promoter's tasks. Should you arrive and have a terrible time, you're unlikely to return - and your friends will follow suit. So from the second you take your place in the door line, a good promoter has his eye on you. If you've reserved a table, he'll make sure the VIP treatment extends from expedited entry to drink service. Just ask Frankie Stavrianopoulos of 6one7. "We stay on top of everything from waitresses to bartenders," he says. "If there's any negative feedback, we want to nip it in the bud." That level of service continues throughout the night, encompassing every aspect of your evening. Love the music the DJ plays? He's likely getting tips from the promoter about what the crowd wants to hear. Wonder who that friendly guy is wishing you a nice evening as you leave? That's probably another promoter, making sure you depart with good memories.

If that doesn't sound complicated enough, consider the extra responsibility heaped on someone trying to please both the performers and the audience. Dmitry Rozenblyum of Coast to Coast Entertainment is currently planning an event at the Roxy with two DJs and the French singer Ingrid. "Because Ingrid won't be able to use the PA system for the club, I need to bring a certain system, meet them at the airport, bring them to the club, do a sound check, then put them in the hotel, and plan an after-party," Rozenblyum says. "And then I need to bring 1500 people to the club."

To be sure, the job is no cakewalk. And to build a good rapport with both the clubs and the customers, the city's promoters work hard even on their nights off. Jairo Dominguez of FUTURentertainment , which partners with the Foundation Lounge, Mantra, and Excelsior, admits that his marketing strategy relies as much on personal relationships as it does on the ubiquitous flyers and mass e-mails. "Being out and taking care of people, even when it's not our event" tops his strategy list. "If people want to go somewhere, and if we can accommodate them by getting them in, we'll do that. I could call my friends at Rumor or the other clubs, and they would take care of our best customers even if we're not involved in the night."

That's a sentiment Michael Winter seconds. "The best type of promotion is word of mouth," he explains. Be a presence on the nightlife scene, provide a service unmatched by others, and chances are people will come to rely on you as a guide to the city's happenings.

So with all the attention to details, do these guys ever get to kick back and enjoy their evenings? In a way, yes. Sure, they're working the whole night, but they all clearly love their jobs, and once the party is under way, they do have a chance to socialize. The men of 6one7 and FUTURentertainment - and yes, at least in Boston, most club promoters are men - confess that after 12:30 a.m., they're able to relax a bit ("But you're still making sure everything's running smoothly," says Dominguez). Even Winter, who rarely leaves his post at the front door, generally heads inside briefly to say hello to friends and repeat customers. Just because there's a social aspect to the job, though, don't think that these guys are getting paid to party. Spend five minutes speaking with any one of them, and you'll notice that his focus is business, not pleasure. They talk about providing a product, catering to a particular demographic, and serving their clientele. References are made to growing their businesses and expanding the market. Throw some suits on them - okay, and maybe give them a shave - and they could easily pass for deal-making financial types. Which, in a way, they are - and some of the best.

By now you might be thinking, hey, maybe I could do this. But a love for parties and a large list of friends aren't all it takes to become a club czar. Many local promoters have been actively involved in Boston's club life for years. Stavrianopoulos, Boscarino, and Ace Gershfield of 6one7 began their work as undergrads at Northeastern University, and Winter got his start working security on Lansdowne Street. Dominguez established his reputation in the entertainment business as a bartender and door host during college; Rozenblyum had a former life as a local DJ. Every one of them built all-important industry contacts through years of working with other promoters and club management - and those relationships are not easily replicated.

Even those who make it in the business admit that, no matter how glamorous the lifestyle may seem, drawbacks do exist. Start with significant others: the guys we spoke with have found that girlfriends are generally less than thrilled when their boyfriends stay out all night and work weekends. "I can't even tell you the last time I went on a date on a Friday or Saturday night," says Winter. And even if they can make time for the women in their lives, being recognized at every restaurant and bar in town can be tough. "Sometimes you've got to go to Rhode Island or something just to have a good time, so they get your full attention," says Gershfield. For the most part, though, the downsides are outweighed by the love of throwing a good party. "I guess I really enjoy showing people a great time," says Dominguez. "That, in and of itself, satisfies me."

So what comes after a successful career as a promoter? "Of course I'd like to own my own club," Winter says. "A lot of us guys who have been in the industry for a long time, that's our next step." Dominguez, who is already a partner in BarLola, agrees. "In the end, promoting has its great things, but if you offer a good product, something new, it can last for a while," he says. Rumor has it that 6one7 Productions may be partners in a new restaurant/lounge - good news for fans of its already popular events around the city. But regardless of what may come, for now the city's nightlife thrives on the behind-the-scenes work of these tireless promoters. Without them, we'd still go out at night. But we'd miss the unique energy that comes from their ability to fill a room through sheer charisma. "A club could be beautiful, but if there isn't that social-knit environment, no one's going to have fun," says Stavrianopoulos. "It's just going to be a room full of people."



Boston Herald
- Inside Track
By Gayle Fee and Laura Raposa
excerpt from Friday, October 14, 2005

      And who was the most Famous guy in the room at the Foundation Lounge's weekly ``Famous'' bash? It was none other than Nomar Garciaparra 's uncle, Victor Campos , who tag-teamed a dockside rescue of a tipsy twosome in Charlestown the other night! Other not-as-Famous people who showed up at the Hotel Commonwealth's chi-chi spot: ``Apprentice'' washout Michael Tarshi, Dave Andelman of ``The Phantom Gourmet'' and Michael Gregorio , late of ``My Big Fat Obnoxious Boss.''      

Stuff @ Night - Alpha Male
By TAMARA WEIDER
Photo by Joel Veak
October 11, 2005


Michael Winter
, club-event promoter

What got you interested in the club scene to begin with? It was the girls, wasn't it? Over 10 years ago at 18 years old, it was the macho-man ego; thought I was a tough guy, and wanted to make extra cash for college. Okay, fine, it was the girls.

You've done everything from working as a club doorman to throwing your own events. Which club job is your favorite? I loved being a doorman, but it's been so rewarding to have my own production/marketing company with two sold-out nights every week. I bust my behind to throw killer parties; there's nothing better than reaching capacity by 11:30, and being able to go in the club and get paid to party.

What's the best party you've ever thrown? I'd have to say I threw some amazing keg parties back in high school, but my Saturday events at Whiskey Park have been my best parties, selling out every Saturday for over a year.

What's the longest you've ever gone without sleep? Three and a half days without sleep due to working both my nights, working both days, and then flying to Vegas to party.

As an event planner, what three things can't you live without? Modern technology (text messaging, e-mails, and cell phones), tons of friends that go to all your events, and great help like a graphic designer for a brother.

When's the last time you had a quiet night at home? My home is quiet every night, since I live on a vampire's work schedule and usually don't get home until the crack of dawn.

What's your favorite drink? One thing that people can't believe about my working in this industry is that I haven't touched booze in over 10 years. So, I would have to say to survive in this industry I turned into a Dunky Junky.

- Tamara Wieder




New York Post
- Yankee Panky Night
By JENNIFER FERMINO Post Correspondent
Monday, October 3, 2005

BOSTON — After clinching the division title Saturday, a few of the Yankees decided to paint Boston red. Second baseman Robinson Cano was the life of the party, heading from Fenway Park to Whiskey Park, a swanky South End club owned by Cindy Crawford's husband, Rande Gerber. With a Grey Goose and cranberry in one hand and a champagne flute in the other, Cano would have made Babe Ruth proud as he canoodled with a blonde and a brunette. Cano, 23, who five months ago was still in the minors, danced to a Kanye West song with the leggy blonde, then made out with the brunette, who wore a white Grecian dress and brown knee- high boots. As the fabled New York-Boston rivalry turned to ribaldry, Cano was joined on the club's leather loveseats and faux mink fur couches by fellow rookie Chien-Ming Wang and a couple of bawdy bat boys. No one was worried that only hours later, they would have to wake up for yesterday's game — because the game meant next to nothing for the Yankees. The hot spot is a regular hangout for the Bombers when they're in Beantown. "I'm happy to see them celebrate. I love the Yankees," said one waitress, originally from Long Island. The Yankees uses their pinstripe credentials to cut ahead of a line that went around the block. Once inside for the popular "Wicked" party, they received more congratulations than heckling. "They were amazed, they didn't think Boston would be like this," said a bar staffer. Snazzily dressed veteran Ruben Sierra stopped by for a glass of Veuve Clicquot. The rookies may have put in extra innings at the bars, but several seasoned players chose to stick to the hotel minibars. Derek Jeter invited a few friends to his room, where they watched a pay-per-view boxing match, team sources said. Gary Sheffield and Alex Rodriguez each had their wives in town, and also played it safe. Not far from Whiskey Park, Yankee skipper Joe Torre enjoyed an Italian feast at Davio's. He and bench coach Joe Girardi enjoyed pasta and red wine, although the meal was frequently interrupted by congratulatory phone calls Torre received on his cell. Additional reporting by Jeremy Olshan



Boston Herald
- Tracked down
By Inside Track
Tuesday, September 20, 2005

`Bourne Supremacy'' babe - and Wellfleet summer res - Julia Stiles stopping into Ben & Jerry's in Eastham for a cone . . . Surfer dude Jack Johnson asking the Nauset Surf Shop crew where the waves were crankin' (they sent him to Outer Beach) . . . ``Dancing with the Stars'' hoofer Joe McIntyre tail-gating with his buds on Shea Field at the Heights before Boston College 's loss to Florida State . . . ``Meet the Press'' poohbah Tim Russert , whose son, Luke , is an Eagle, cheering in the stands at the same . . . New England Patriots running back Corey Dillon and Boston Bruins biggie Joe Thornton ushering in the weekend at Saint . . . Red Sox shortstop Edgar Renteria , pitchman Bronson Arroyo and first baseman Kevin Millar celebrating 2-1 win over the A's at Whiskey Park which may have something to do with Sunday's 12-3 meltdown . . . Poster girl for wardrobe malfunctions Janet Jackson asking Faneuil Hall ice cream queens Carol Troxell and Sara Youngelson at the Beverly Wilshire in La-La how the Red Sox were doing (gulp) . . . Foxboro homegal Liga Cogliano making the Emmy red carpet scene with her hubby as a guest of hostess with the mostess Ellen DeGeneres.